Evaluation Task 4: What would be your audience for your media product?

I think our target market for this film is an older teen/young adult market, as our main character is an older teenage girl and it plays on themes of isolation and abandonment. I think the ratio of male to female coming to see the film would be about equal, as the main character is a girl, so girls empathise with her, and since she is shown to be so vulnerable, boys feel the need to look after her and feel protective of her. Our character represents an average western school girl, with no super powers or special talents, simply a girl who finds herself completely alone, and how she deals with this isolation and constant threat of danger.

Due to the fact that she is English, the target market would be much wider than the target market for a Chinese/Spanish/Japanese film, as they tend to be translated more and simply better known.
This film is not for people who are only into mindlessly gory horror and thriller, as I would sat that it fits more into the surreal psychological thriller genre. There are no unrealistic mass murderers or crazy schemes.

When we came up with the idea, we only thought about the title sequence, and didn’t really think about why all these people have disappeared. So we could go in a few different directions with the plot. It could be the cause of alien abduction, government evacuation, a highly infectious virus or global warming to name just a few. This would effect what genre our film fit into and has left us with a more open ended idea of our target audience. The idea of the film is that it is more realistic and that this could potentially happen.

Similar film ideas include 28 days later, I am legend and Independence Day, and I would say that these are the kind of films our target audience would watch and have enjoyed.

I would put a rating of 12 on this film due to its lack of gore and horror, because I think smaller children would find this film slightly disturbing due to the ideas of abandonment and being alone, and its lack of vibrant colour, music and positive themes.