Evaluation Task 2: How does your product represent particular social groups?

I would say that our opening sequence represents 2 different social groups.
The first is teenagers between the ages of 14-19, who are living at home. Our main and only character is an older teenage girl, living in a family home. She does not conform to any specific social groups and is free from any accessories which may display her wealth, or lack of it. This opens up the character to a wide teenage audience and doesn't exclude people from different backgrounds. We didn't want this film to focus on her appearance/social life, we want it to look at the concept of being completely abandoned and isolated as a young person.

Submarine,  the 2010 film by Richard Ayoade uses similar techiques. In the house environment it is not very clear, nor is it specifically relevant what the social standing of the family is. The main character (shown top right) doesn't fit into any stereotypes, with no stand out hair or costumes, just normal, average clothes. It focuses more on the problems in his life and the observations he makes as he goes by his day to day activities.

The second social group is the middle/lower class family. It is clear from the external setting that this is an average sized family home, with no obvious geographical location, allowing the audience to span from all over the country. There are a few shots throughout the sequence which hint at family life, such as the babies room, monitor and photo, the paintings of family members in the stairwell, the decor of the kitchen and the family portrait shown in the toaster shot.
It features a lot of normal, monotonous morning events having gone slightly wierd, such as  waking up, cooking toast, having a shower. We chose to represent 'the family environment' as a bit cluttered and messy to add a sense of realism, without taking away from the shot and storyline.

I think that a similarly set up show is Outnumbered, it is set in a messy family home, and the props have been placed to accurately represent a 'lived in' house, which is not unnaturally clean, as they are trying to give a truthful and real feel of family life. Below are some screen shots from the show which I think show the similarities in set up and props.