The target audience for Peter is a
niche one. This type of music/artist doesn't normally appeal to a mass market, as they often
don't have the budget to do so.
The audience age is
slightly older than the mass market audience, aimed at more of a
young adult - mid thirties group. The genre of music tends to attract quite an
arty audience, who enjoy being immersed in unknown music and film, and who care more about the
content than the popularity of the band.
They are always looking at the
image of the band and therefore Peter has to
keep fashionable and
orginal to get respect and interest from this audience. It's
not about a performance element in the video, this audience want to see a range of
weird costumes with
feathers and
animal ears. They are open minded to Peter's ambiguous sexuality and hook into his
contrasting vulnerability and
ability to perform music in front of an audience.
What would your ideal audience members look like/be like?
Meet Jerad. Jerad is a
19 year old illustration student at Goldsmiths. He has been a fan of 'Peter and the Wolf' since back in the early myspace days. He loves the fact that Peter
hasn't sold out, signed with a big label and become...god forbid...popular.
As a slightly effeminate young man himself, he feels more secure in himself knowing that he isn't the only man who wears face paint and wears girls clothes (his legs are way too thin to wear mens jeans). Jerad looks up to Peter as a role model, and habours a bit of a man crush on him.
Jerad is a
serious fan. He has followed Peter
from the start and intends to follow him throughout his career. He has bought all the singles (on vinyl of course, it is so blatently superior to CDs...and looks cooler) and has attended all the gigs he could afford the travel for.
Peter's music helps build Jerad's extremely
complicated image which no one, including himself, will ever really understand. All he can do is keep wearing the latest trends and hope for the best.
This is Carla, more widely known as Carla_Bear. She is a
serial blogger and
hardcore music fan, being in a 3 part band herself, where she plays the Ukelele. She wasn't a fan of Peter at the start, but discovered him by chance at an
art fair before he made it big.
Carla finds Peter's feminine side a little bit sexy and finds herself getting wrapped up in the mysteriousness of his ambiguous style. As a musician herself she really admires the fact that Peter writes his own songs and is heavily involved in the creation of his music and new video. She even takes inspiration from his work when writing her own songs.
Carla wouldn't be so bothered if Peter went mainstream, as she has grown out of that way of thinking, but it still annoys her a little bit when false and fleeting fans turn up to concerts, who care less about the music and more about the party. However she will remain loyal to her artist and buy the entire back catalogue as his career develops.
